The morning stress, the evening's last sigh. For some, brushing teeth is a routine, for others a struggle. Twice a day, every day. And if you have children? Then you know that brushing teeth can be the most stubborn negotiation of the day. What if that tired routine could become something you actually look forward to? That's exactly what Gumpearl x Moomin is all about. A toothpaste tablet that not only does the job, but also makes it easier, more sustainable and a little more charming and also more fun.
What happens when Moomin meets dentistry?
We at Gumpearl are excited to share our latest collaboration with the beloved Moomin characters and Rights & Brands. Together, we are launching something new: a Moomin-branded toothpaste tablet that combines effectiveness, sustainability and a dose of playful magic in every bite.
The Moomin world has always been associated with care, respect for nature and a curious outlook on life. Exactly the values that lie behind our products.
Did you know that Tove Jansson, the creator of Moomin, lived close to nature and often wrote about it with great warmth? Her way of promoting simple living and respect for the environment can today be interpreted as an early feeling for what we today call sustainability.
She also wrote about how important it is to take care of the little things. That's exactly where our toothpaste tablets come in. Small in size, but with a big thought behind it. With consideration for both you and the environment. And completely without plastic tubes.
5 reasons why Gumpearl x Moomin is a smarter choice:
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No water is needed in manufacturing – less energy-intensive and more sustainable.
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No plastic tube – you avoid packaging that is difficult to recycle.
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🇸🇪 Made in Sweden - with high quality and shorter transport routes.
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Easy to carry – perfect for travel, gym bag or outings.
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Effective cleaning – as good as regular toothpaste, but with less plastic & waste.
The result? Dental care that works – and feels good in both your stomach and heart.
Just like today, the tablets come in four fresh flavors: Strawberry , Charcoal , Cool mint and Peppermint – so everyone in the family can find their favorite.
You can then easily refill with our refill bags , which are made from FSC-certified paper and 100% bio-based material from renewable, natural raw materials.
Gumpearl + Moomin is a hit in the bathroom
If you've ever chased a four-year-old through the apartment with a toothbrush in high gear, you know: something extra is needed. Something that makes brushing your teeth fun .
With Gumpearl x Moomin we want to make it a little easier and a lot more fun. We think it starts with the packaging. The Moomin figures on the packaging attract children's attention. And the tablets themselves? They are small, tasty, pre-dosed and easy to take yourself. No mess, no hassle.
We believe it can make a difference. For the children, and for those of you who would rather not have to chase someone around the couch or have to bribe with your tablet.
Our customers who have already tried Gumpearl's regular toothpaste tablets have told us just that: that brushing their teeth has become easier, smoother and a little less of a project.
If you want to try it now, you can find our current toothpaste tablets here. And it will soon be even more fun when Moomin moves onto the packaging in May.
Sustainable dental care that is felt – not just seen
Sustainability is talked about a lot. Sometimes so much that the word has lost its meaning. But for us, it's real. Gumpearl x Moomin is not about marketing, but about reducing plastic, thinking smarter and creating something that actually makes a difference.
Our toothpaste tablets are both effective and gentle on your teeth – and kind to the planet at the same time. We believe that change starts small. Like with a tablet you chew every day. And if it also makes you smile a little extra before brushing your teeth, then we're on the right track.
Available in stores and online from May
So, do you want to try something new, smart and fun, for both yourself and the planet?
Keep your eyes peeled in store or online in May. Gumpearl x Moomin is ready to move into your bathroom, with magic, environmental awareness and lots of charm.
Make dental care something you actually look forward to!
