Imagine if someone had told you at the beginning of the year that we would be finalists at the Recycling Gala, be honored in the E-star Award, reach the top 6 in the Business Challenge and talk sustainability with airlines in Hamburg to reduce climate impact. It would have sounded incredible – but here we are! A year filled with successes, lessons learned and a fantastic community with you. Let's look back on everything that happened.
Thank you to our amazing customers
First of all, a big thank you to all of you who have purchased our toothpaste tablets throughout the year. You are at the heart of everything we do, and without your support and trust we would not have been able to take the steps we have taken this year. Every purchase and every recommendation means more than we can express.
You have helped us prove that sustainable choices are not only possible – they are the future. And we are so proud to be on this journey with you.
Our biggest successes during the year
It's impossible to talk about 2024 without mentioning some of the milestones we've reached. Here are some highlights:
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Swedental and global goals
At Swedental we had the chance to talk about how dentistry and the UN's global goals are connected. It feels really great to be able to participate in driving sustainability issues on such an important platform.
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International opportunities
At the World Travel Expo in Hamburg, we took the next step in our global work. We engaged in dialogue with airlines about how our products can help reduce weight and carbon emissions. And the discussions are far from over.
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Nominations and recognitions
We were finalists in both the E-star Award as Driving Force and Sustainability of the Year, and the Recycling Gala as Preventer of the Year . The fact that our work for sustainability is recognized means a lot to us.
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Top 6 in Business Challenge
Among over 400 companies, we managed to reach the top 6 in the Business Challenge . The journey has been both intense and educational, and we are so proud of what we have achieved.
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Larger tablets, more taste and support from the Swedish Dental Association
This year we took a big step forward with a new formula . Our toothpaste tablets are now both larger and richer in flavor, giving you an even better user experience. In addition, we have been included in our work by the Swedish Dental Association – a significant recognition that strengthens our vision and our focus on quality and sustainability. -
New digital experience
We at Gumpearl have also launched a new website that makes it easier for you to learn about and buy our products. Smooth, fast and stylish.
Lessons we take with us
2024 has not only been a year of success – it has also been a year of learning. We have learned that innovation takes time, that partnerships require patience, and that small changes really do make a big difference. Every challenge we have faced has strengthened us and made us even more ready for what lies ahead.
Small steps for you, big steps for the planet
More people have discovered and purchased Gumpearl toothpaste tablets in 2024, and it's heartening to know that our little tablets are with you in your everyday life, and on the journey towards a more sustainable life. We are proud to offer a product that takes care of both your teeth and our planet by reducing plastic consumption and carbon dioxide emissions. Thank you for choosing Gumpearl and contributing to this change.
Toothbrush in one hand, Christmas candy in the other
Life is about balance. We love sweets and hope you enjoy something sweet every now and then, especially during the holidays. But don't forget to take care of your teeth! A clean smile is not only healthy, but also a way to show care for yourself and those you care about.
And you know what? Next year we have some really exciting news coming up. We can't reveal everything yet, but stay tuned - it'll be worth the wait.
Thank you for a fantastic year! We look forward to an exciting 2025 and wish you a very happy new year!
